Back to Budget Overview

Marketing & Distribution

Marketing Strategy

$66,000 - $80,000 Budget Allocation

1. Media Blitz 2 weeks before limited Theater release through Fathom.

1. Media Blitz (2 Weeks Before Fathom Release)

CTN On-Air Campaign – $0 ($25,000)

Primary awareness engine in the faith audience.

  • Production of 30s TV spot: $0 ($5,000)
  • Media buy on CTN (4–6 week flight): Heavy rotation in evenings + weekends. $0 ($18,000)
  • Lower-third or show mention integrations: $0 ($2,000)

Goal: Reach millions of regular Christian TV viewers repeatedly with the same Fathom event date and CTA: "Get your tickets now."

Radio On-Air Campaign (13 Markets) – $32,000

Primary awareness engine in the faith audience 2 week blitz.

  • Budget $5,000 per market
  • 50% Paid Ads / 50% Trade with CTN cross marketing

Sample Blitz:
"A powerful story—only in theaters this weekend."
"One weekend. One chance. One unforgettable film."

Digital Ads Driving to Fathom Ticket Links – $12,000

Hyper-targeted, conversion focused.

  • Facebook/Instagram ads: $7,000
  • YouTube pre-roll trailer ads: $3,000
  • Google search + geo ads around theaters: $2,000

Optimized for:

  • Christians
  • Churchgoers
  • Faith film fans
  • Geofenced near participating theaters

Target result:
~300,000–400,000 qualified impressions
3–4% click-through → 9,000–12,000 ticket page visits

Bonus Event Content Production – $0

(In film budget BTS short)

Helps Fathom position it as a "special event."

8–10 minute post-film segment:

  • Cast testimony
  • Director message
  • Short discussion/devotional

Delivered as part of the DCP.
Value: Increases perceived uniqueness → boosts turnout.

Additional Promotions to Consider

Church & Group Sales Mobilization – $13,000

This could be another CTN Local Station outreach. Not included in budget.

Directly tied to Fathom's need for pre-sold seats.

  • Church promo kit design (flyers, slides, PDFs): $3,000
  • 2,000 printed posters + flyers mailed to churches: $4,000
  • Church outreach coordinator (part-time, 8 weeks): $4,000
  • Zoom/promo events for pastors & leaders: $2,000

Numerical goal:
Secure 500 churches committing to bring at least 15 people each
= 7,500 guaranteed tickets sold before opening.

Influencer & Pastor Endorsements – $6,000

Authentic recommendations that move groups.

  • 15 micro-influencers/pastors @ ~$300 each: $4,500
  • Custom quote graphics & short testimonial edits: $1,500
  • Each pushes their audience directly to Fathom ticketing.

Target:
Combined reach ~500,000+ niche faith viewers.